Social networks abounding on virtual market today offer huge variety of options, they maybe based purely on pictures’ sending or video editing, anonymous flirting or professional interests, yet first network dedicated to a particular activity except simple keeping in touch was Instagram. Creation of a photo-sharing service with supporting options of comments tweets and photo-editing was a truly genial idea, and it makes no surprise that today it is one of the most sought-after platforms with millions of active users. It may not yet hit the popularity notch Facebook has made, however, the chances are high it will. Thus more and more marketing people try to get a piece of this audience pie for their business promotion purposes.
Yet Instagram is indeed a very specific platform. It was supposed to work on the go and was developed to comply with functions of mobile devices, and not for PCs. All important activities are to be conducted through mobile apps, and marketing requires tools usually available on desktops. To register and upload images, one has to operate from a smartphone, and it is a very limiting condition for those who keep their marketing toolbox on PC – and running campaigns from PCs is normal working practice (marketing expert working from a tablet is not generating lots of trust, actually).